Ethnogastronomy and storytelling: a perfect match
Food is the best storyteller of places, as its history is an excellent means of communicating the genius loci, i.e., the place's spirit. How can we set up the most effective and experiential ethnogastronomy narrative? Learn about the Rolli Experience best practice in Genoa, the capital city of Liguria – a.k.a. the Italian Riviera – boasting grand culinary and cultural heritage (also featuring in Lonely Planet's Best in Travel 2025). What makes the Italian cultural heritage unique? I was asked this stimulating question during a conference promoted by the City of Genoa on the occasion of the World Tourism Event held in Genoa to showcase UNESCO World Heritage Sites. Is there a univocal answer? I do not think so. Our heritage is unique due to a mix of elements: capillarity, continuity and connection between museums and the cultural fabric woven around them : historic centres, churches, palaces, monuments, rural villages and ancient roads, to cite a few. Let us thread one step fu
