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Experiential tourism in Liguria. Interviewing tour operator Giada Marabotto

Umberto Curti (Ligucibario®) meets Giada Marabotto, owner of “Volver Viaggi”
1) Tourism in Liguria: which are the main strengths and weaknesses you face as you develop your incoming projects?
In my opinion, the strongest point for tourism linked to food and wine is precisely our territory and its conformation: a piece of land between sea and mountain, with unique characteristics.
Our region is scenic and suggestive, but somewhere impervious. We often deal with an excess of requests compared to the hospitality supply available in small villages and in the most famous places. Sometimes rates are extremely high, as a consequence of great demand.
Many opportunities can be glimpsed in food and wine tourism in our region. There are a myriad of tiny realities that blend together to make themselves more competitive and offer attractive touristic products. The pitfalls are linked to the competition of other Italian regions that try to promote their excellence, too. As we know, the Bel Paese has a …

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