Food Tourism: a piece of cake?
Organised by RespondonDemand, TopTourism and
, the event focused
on gastronomy tourism and its effective implementation for the promotion of
tourism destinations and tourism private companies. Ramada
What’s next for food tourism? All speakers agreed on the main challenges Mediterranean (micro)businesses from the food, tourism, retail and crafts industries are facing: foreign languages, storytelling, social media marketing are the gaps to be filled in order to meet the needs & wants of tourists who more and more ask for emotions and authenticity.
Exchanging points of view and experiences has – again and again – proved the best of basis for the establishment of an international network of know hows. This was fostered by the organisation of a variety of activities, such as an innovative formula centred on storytelling and technical tasting (Greek cuisine, top-class EVO and cold brewed coffee, I will deal with issue in depth very soon), as well as a lively gala dinner – better still, a kaleidoscope of meze.
Last but not least, as an “Ambassador of the city of Genoa” I had the honour to convey my city’s best wishes for a successful event – though harmed by the most severe of tragedies Genoa is investing efforts, commitment and energy to recover.
My personal thanks to the organizers of the workshop and to all the Colleagues I met.
See you in
on November 4th on occasion of the “FoodTrex London, food travel innovation summit”!. London
See you in