Liguria, handicrafts 101
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| Lush life: enjoying silk velvet from the Riviera |
The Italian craftsmanship
sector, accounting for nearly 160 trades, represents an excellent driver of
tourism development, as underlined by marketing expert Magda Antonioli
Corigliano “an integrated system for destination offer, a perfect match of
hospitality and fruition…”.
What several visitors are looking for is – firstly – authenticity, backed by hands on experiences, tastings, sensoriality. Specialty tour operators, in fact, concentrate on those areas (Langhe,Siena and its surroundings, Umbria , the Amalfi coast, Cinque Terre…) where tourism
offer is combined with Made in Italy
What several visitors are looking for is – firstly – authenticity, backed by hands on experiences, tastings, sensoriality. Specialty tour operators, in fact, concentrate on those areas (Langhe,
Handicrafts is an umbrella
term. Italy boasts more than 200 local traditions which – so to say -
characterize territorial districts: to cite a few, wool in Biella, violins and lutes in Cremona, pottery in Faenza (RA) and Deruta (PG),
marble in Carrara, furniture
in Brianza, goldsmithing in Valenza (AL) and Vicenza, coral in
Torre del Greco (NA), wood carving
in the Alps, glass in Murano (VE), lace
in Burano (VE), shoes in Vigevano (PV),
filigree in Campo Ligure (GE)…
Liguria, a land of ancient
Mediterranean spirit, exhibits lace, damask and macramè between the Tigullio gulf
and the Val Fontanabuona, ceramics in Albisola, glass in Altare, silversmithing
in Genova, slate in Val Fontanabuona and Valle Argentina, tower watches and
bells in Avegno and Uscio, filigree in Campo Ligure, rissêu (cobblestone mosaic
pavings) along the coast, gozzi and leudi (i.e. fishing and commercial boats) on
both the ponente and levante riviere, paper manufacture in Mele…
These are immersions into
artistry and traditions. As stated by figures, theme (and corporate) museums
are mostly visited not only by tourists, but also by families, collectors,
amateurs of material culture, researchers and schools – a multifaceted audience
matching the offer of off-the-beaten-track areas.
Welcome to Liguria
Would you like to know more?
Contact me and detail your needs (be they tourist, professional…).
Luisa
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