Experiential tourism in Liguria
|Markets and experiential tourism: the perfect match|
When in 2005 Umberto Curti published his “High Seasons. Models for tourism marketing” handbook, he remarked how – also in
- developing tourism scenarios and new market needs were re-shaping tourism
offers (from “where” to “how”). Liguria
Experiential tourism engages the visitor as the protagonist of full immersion tourism emotions. The tourist is set at the centre of a tale and a plot which reveal the true soul of places and their identities (food, crafts, folklore…).
Yet, self-defining experiential tourism often does not meet expectations – this is the case, for instance, of the mere visit to a cheese manufacture or the participation in a ceramic class (no matter how well designed).
LiguriabyLuisa is a reference provider of experiential tourism in
. It targets players - tour
operators, members of the food industry, team managers, associations, mass
media - looking for “ Liguria
as an insider” tourism offers as well as the education sector for theme-specific
projects and courses. Liguria
Would you like to know more? Contact me and detail your needs (be they tourist, professional…)